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Town For Producers

Sept. 13, 1949 featured image

Town For Producers

Some miles from Hollywood and in one of the most torrid districts of Southern California is Pioneertown, a village built especially to serve the producers of western pictures. On the outskirts of the village is a huge billboard which used to read: “Live Here and Live Longer.” After toiling there for a week in the Republic film, “Daybreak,” Lew Ayres borrowed a paint brush and a can of paint and added a single line to that sign. It now bears, below the original slogan, the sarcastic comment, “It only SEEMS longer!”

Source:

  • The Montgomery Advertiser
  • September 13, 1949

Posted: September 19, 2025

Sept. 13, 1949 - The Montgomery Advertiser article clipping
  • General Mercantile 

    • Everyday 9am-9pm

    53626 Mane st Pioneertown Ca 92268

    The General Mercantile is an interesting and unique family friendly tchotchke shop that offers Pioneertown souvenirs, western wear, jewelry, oddities, gag gifts, magic, crystals and more! The General Mercantile is also the place to check in for the Pioneertown Corrals camping and for inquiring about filming permits.

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