Switch On An Oldie

Hollywood, Cal. (AP)–The sign on the outskirts of Pioneertown, Cal., read “Live Here and Live Longer.” until Lew Ayres came along. After “Daybreak” locationed a week at the hot desert resort. Lew scribbled beneath the slogan, “It only seems longer.”

Source:

  • The Evening Sun
  • September 30, 1949

Posted: September 19, 2025

Sept. 30, 1949
  • Pioneertown Film Museum
    Pioneertown Film Museum

    Open 10am to dark daily, unless it is raining.

    At the east end beginning of Mane Street.

    Experience the magic of Pioneertown with free entry for all visitors! Explore a captivating collection of memorabilia, stunning photos, and iconic posters from movies and television shows that have been filmed here since 1947. Don’t miss your chance to dive into the rich history of this unique location!