Should anyone know of a boulevardier without a boulevard, the local main street is for hire at $25 a day. In this home of the hoss opera, however, it is called Mane street. There is a big sign as you drive in from the desert hills and it says “Please do not drive on Mane street.” This is sort of a one-yak town.
The reason for not driving on Mane street is that it might be hired out that day to a movie company, for Pioneertown is in reality a movie set inhabited by people. It was established in 1945 by Dick Curtis, a heavy of the hoss opera. Some 300 citizens moved in and each agreed to build a business with a Western front.
Some of Hollywood’s most famous actors slept here, sometimes through their best. The Cisco Kid series was made in Pioneertown, and Gene Autry lived here from 1948 to 1950 while making Annie Oakley. For the Judge Ray Bean television series the village was altered to look like Langtry, Texas.
All told, the false face of Pioneertown has appeared in some 200 films. In its salad days, 3,000 visitors flooded the town on week ends, filtering in and out of the saloons and restaurants along Mane street.
In spite of this prosperity Pioneertown went bust, and although grass ain’t growing on its street, there are only 60 people left and that includes those who live in Rim Rock, 4 miles over the hill.
Still in business is the Golden Stallion, which serves Chinese and American dishes and makes the flat statement: “No finer food in the West.” It can dish out anything from a tuna fish sandwich to almond duck, and is only open from March to November. “Other times too cool,” says Frank Gee, prop.
Across the street, the Town House Motel takes in paying customers at $4 per person, $5 for two, and park your iron at the front desk, please. If two persons use two beds it’s $6. If three sleep in the room it’s $7. If four sleep in the room it’s $8. If any more sleep in the room it’s crowded.
Many stars—Barbara Stanwyck, Teresa Wright, Roy Rogers, Lew Ayres, Leo Carillo have put their feet on the rail of the Red Dog Café’, a saloon that comes complete with a nickelodeon that costs 10 cents to operated. They back of the bar is 100 years old and was fetched up from the old mining town of Otman, Ariz.
The faces of characters who shot bottles off it are plastered around the walls on wanted signs, such as: “Notices—to Thieves, Thugs, Fakers and Banks Steelers, Billy the Kid, Billy Maltin, Little Jack, The Cuter, Pock-Marked Kid and about Twenty Others: If found within the limits of the city after 10 o’clock P.M. this night you will be invited to a Grand Necktie Party the Expense of which will be borne by 100 Substantial Citizens.”
Presley And Rifle Shots
Up-to-date “wanted” signs are still posted in Pioneertown on the walls of its United States Government Post Office. Tourists can eat and drink in the Red Dog or the Golden Stallion, have their pictures taken along Mane street, or bowl in the alleys which screeches juke box music across the valley. When I drove up the other day Elvis Presley, the man for whom Mane street was named, was competing for noise with rifle shots that cracked across the desert. Maybe somebody was filming a cowboy picture and then again maybe somebody was aiming at the juke box.
To get here you have to take Twenty-Nine Palms highway, a strange, bumpy road that rollicks like a roller coaster over the dry brown lands of the high desert. The turn-off to Pioneertown comes at that urban center, Yucca Valley. Beyond Yucca Valley the highway leads to the Joshua Tree National Monument. Driving through Twenty-Nine Palms, and that other metropolis, Thousand Palms, got me to wondering the other day—whatever happened to Helen Twelvestreets?