Jimmie Fidler In Hollywood

Some miles from Hollywood, and in one of the most torrid districts of southern California, is Pioneertown, a village built especially to serve the producers of western pictures. On the outskirts of the village is a huge billboard which used to read: “Live Here and Live Longer.” After toiling there for a week in the Republic film, “Daybreak,” Law Ayres borrowed a paint brush and a can of paint and added a single line to that sign. It now bears, below the original slogan, the sarcastic comment, “It only SEEMS longer!”

Source:

  • Joplin Globe
  • September 13, 1949

Posted: September 19, 2025

Sept. 13, 1949 - Joplin Globe article clipping
  • Red Dog Saloon
    Red Dog Saloon

    • Monday-Thursday 10am-10pm
    • Friday 10am-12am
    • Saturday-Sunday 9am-12am

    53539 Mane St, Pioneertown, CA 92268

    Indulge in delicious Tex-Mex favorites like wagyu beef tacos, queso, tortas, and weekend breakfast burritos. Enjoy expertly crafted cocktails made with fresh, organic ingredients and a wide selection of tequilas, mezcals, and whiskies.