New Town Provides “Location”

United Press Staff Correspondent

Hollywood –(U.P.)– Taking movies on location is so big a business that a new town has sprung up to handle it.

A bunch of Hollywoodites run a clearing in the desert where the chief thoroughfare is “Mane Street,” the hay barn is a sound stage and half the buildings are false fronts.

The lastest moviemaker the Pioneertown people enticed there was Gene Autry, who usually flies hundreds of miles to find backgrounds for his Columbia westerns. They persuaded him Pioneertown looked just as good as Arizona and was considerably closer.

The 30,000-acre tract is 4,500 feet high, 125 miles east of Hollywood and a few mountain ranges north of Palm Springs. The sign pointing from the main highway to the winding, pitching dirt road says, “This-a-way,” and that gives you an idea what the whole place is like.

The cowboy actor Dick Curtis first discovered the rugged beauty of the rock strewn mountain country and formed a corporation with 18 other Hollywoodities.

Fancy Titles

They put up establishments along the dusty Mane Street with the flamboyant titles of the Golden Stallion Cafe’, Red Dog saloon, Pioneer Duds and Saddlery, The Grubstake, etc. Behind these old-west fronts are hot dogs, nylons and truckloads of camera film. And a sign on the hay and grain loft says:

“Absolutely no admittance while movie company is shooting.”

A sign at the entrance to Mane Street tells you to park your horseless carriage outside. The only wheeled vehicle allowed is a jeep which scrapes the street smooth so tenderfoots won’t trip over their boot heels.

Autry said the hills and ravines near Pioneertown where he made “The Cowboy and the Indians” were just like southern Arizona with their Joshua, yucca, saguaro, and mesquite. And it was handy being close.

He flew home for lunch one day.

April 21, 1949 - Latrobe Bulletin article clipping