Switch On An Oldie

Hollywood, Cal. (AP)–The sign on the outskirts of Pioneertown, Cal., read “Live Here and Live Longer.” until Lew Ayres came along. After “Daybreak” locationed a week at the hot desert resort. Lew scribbled beneath the slogan, “It only seems longer.”

Source:

  • The Evening Sun
  • September 30, 1949

Posted: September 19, 2025

Sept. 30, 1949
  • Soukie Modern Outpost
    Soukie Modern Outpost

    • Wednesday-Monday 10am-Sunset
    • Occasionally open Tuesdays

    Mane Street, Pioneertown, CA, 92268

    Soukie Modern mixes traditional Moroccan tribal flair with classic Mid-Century design. From bespoke weavings, to contemporary and vintage rugs, clothing and home goods We combine our handmade Moroccan items with traditional cowboy flare, jewelry, books, housewares, cold drinks and more.