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Hollywood

Town For Producers

On the outskirts of Pioneertown is a huge billboard which used to read: “Live Here and Live Longer.” After toiling there for a week in the Republic film, “Daybreak,” Lew Ayres borrowed a paint brush and a can of paint and added a single line to that sign. It now bears, below the original slogan, the sarcastic comment, “It only SEEMS longer!”

Some miles from Hollywood and in one of the most torrid districts of Southern California is Pioneertown, a village built especially to serve the producers of western pictures. On the outskirts of the village is a huge billboard which used to read: “Live Here and Live Longer.” After toiling there for a week in the Republic film, “Daybreak,” Lew Ayres borrowed a paint brush and a can of paint and added a single line to that sign. It now bears, below the original slogan, the sarcastic comment, “It only SEEMS longer!”