Town For Producers

Some miles from Hollywood and in one of the most torrid districts of Southern California is Pioneertown, a village built especially to serve the producers of western pictures. On the outskirts of the village is a huge billboard which used to read: “Live Here and Live Longer.” After toiling there for a week in the Republic film, “Daybreak,” Lew Ayres borrowed a paint brush and a can of paint and added a single line to that sign. It now bears, below the original slogan, the sarcastic comment, “It only SEEMS longer!”

Source:

  • The Montgomery Advertiser
  • September 13, 1949

Posted: September 19, 2025

Sept. 13, 1949 - The Montgomery Advertiser article clipping
  • Pioneertown General Store
    Pioneertown General Store

    • Sunday-Monday 10am-6pm
    • Tuesday-Wednesday 10am-5pm
    • Thursday-Friday 10am-6pm
    • Saturday 10am-8pm

    53586 Mane St Pioneertown CA 92268

    Vintage, western wear, boots, jewelry, hats, belts, and locally made souvenirs and gifts.