With architecture and atmosphere of the colorful pioneer West, a new community already named Pioneertown, sponsored by motion-picture personalities, is envisaged for an area in the San Bernardino Mountains, according to announcements in the past week. Plans for its construction are being furthered.

For development of Pioneertown and marketing of adjacent land, more than 13,00 acres some 22 miles from Big Bear and 35 miles from Palm Springs have been acquired by a group including Roy Rogers, Dick Curtis, Bob Nolan, Russell Hayden, Tim Spencer and others, it was stated. Acreage, to minimum of one-and-one-quarter-acre sites around the townsite, will be marketed, the report explained.

Dick Curtis, general manager of the Pioneertown Corp., has announced the appointment of Gorden Brown and Bill Dennis as general sales agents for the company’s properties.