A combination wild west resort and movie studio location site, to be known as “Pioneertown,” was underway today on 13,000 acres of desert land near Twenty-Nine Palms.
The classic advice, “Go west, young man,” is now being amended to “Go east, slightly.” For, in a saga of modern pioneering that sounds like Hollywood repeating itself, the movie makers are establishing a new frontier at Pioneertown, 125 miles east of Los Angeles and less than five miles up into the San Bernadino Mountains from Yucca Valley. There they are producing and will produce fittingly westerns.
With architecture and atmosphere of the colorful pioneer West, a new community already named Pioneertown, sponsored by motion-picture personalities, is envisaged for an area in the San Bernardino Mountains, according to announcements in the past week. Plans for its construction are being furthered.
his full-page advertisement for the Pioneertown Land Company was run in the Desert Sun on March 25th, 1947. This advertisement features Roy Rogers and Dale Evans and the Sons of the Pioneers, after whom the town is named after. This ad was the first big push to get people interested in Pioneertown. This was during the height of the popularity of the Western Movie.
“The old West lives again” on the main street of Pioneertown the new desert-mountain community which is now building on a 25,000 acre tract situated on the southeastern slopes of the San Bernardino mountains. All buildings are being constructed along the lines of the structures that prevailed it typical Western town and the late eighties. (1880’s)
Perhaps one of the most unusual corporation meeting is ever to be held occurred recently at Pioneertown, the new desert-mountain community on the southeastern slopes of the San Bernardino mountains. The occasion was the first annual meeting of Pioneertown, a California corporation, and the setting was the Red Dog saloon, one of the early western buildings on the colorful main street “where the old West lives again.”
Pioneertown, a colorful community built entirely in the atmosphere of the old West is rising in Morongo Valley, situated in the southeastern slopes of the San Bernardino Mountains. Main Street, extending through the heart of Pioneertown, is already improved with a series of business structures characteristic of the early days.
One of the members of the Sons of the Pioneers has written a tune that has a interesting story behind it. The tune, “Out in Pioneertown”, has to do with a new community that is being built in California, and it tells about all the things that the new town will have.
Jane Russel and Bob Waterfield are starting a younger-set land rush to Pioneertown, a new desert resort. They’ve bought an acre and a half of land there. Place doesn’t allow autos on the main street, has a Red Dog Bar and a weekly square dance.
The era of the burro, the Grubstake and the diamond hitch is gone, superseded now by a wave of smooth talking man is shiny cars pitching camp in flamboyant real estate offices with billboards to the right and billboards to the left.