Pioneertown will be for lease to all motion picture industries and several already have indicated interest in filming westerns in an airplane-free spot. Companies have lost as much as $10,000 a week through interruptions of curious pilots who "buzz" movie locations.
Development of Pioneertown, a unique motion picture location and resort community was be formally launched with ground-breaking ceremonies and an all-day celebration.
The classic advice, “Go west, young man,” is now being amended to “Go east, slightly.” For, in a saga of modern pioneering that sounds like Hollywood repeating itself, the movie makers are establishing a new frontier at Pioneertown, 125 miles east of Los Angeles and less than five miles up into the San Bernadino Mountains from Yucca Valley. There they are producing and will produce fittingly westerns.
With architecture and atmosphere of the colorful pioneer West, a new community already named Pioneertown, sponsored by motion-picture personalities, is envisaged for an area in the San Bernardino Mountains, according to announcements in the past week. Plans for its construction are being furthered.
his full-page advertisement for the Pioneertown Land Company was run in the Desert Sun on March 25th, 1947. This advertisement features Roy Rogers and Dale Evans and the Sons of the Pioneers, after whom the town is named after. This ad was the first big push to get people interested in Pioneertown. This was during the height of the popularity of the Western Movie.
The Growing popularity of motion pictures and stories relating to the Old West has led to the development of Pioneertown about 30 miles from Palm Springs.