Jimmie Fidler In Hollywood

Some miles from Hollywood, and in one of the most torrid districts of southern California, is Pioneertown, a village built especially to serve the producers of western pictures. On the outskirts of the village is a huge billboard which used to read: “Live Here and Live Longer.” After toiling there for a week in the Republic film, “Daybreak,” Law Ayres borrowed a paint brush and a can of paint and added a single line to that sign. It now bears, below the original slogan, the sarcastic comment, “It only SEEMS longer!”

Sept. 13, 1949 - Joplin Globe article clipping