his full-page advertisement for the Pioneertown Land Company was run in the Desert Sun on March 25th, 1947. This advertisement features Roy Rogers and Dale Evans and the Sons of the Pioneers, after whom the town is named after. This ad was the first big push to get people interested in Pioneertown. This was during the height of the popularity of the Western Movie.
Pioneertown, the new “old west” development in the San Bernardino mountains will send a large delegation to Palm Springs tomorrow to take part in the fourth annual Western Week.
They’ll come 40 horses, 60 men and three horse-drawn vehicles strong to take part in the big parade.
A three-day carnival commencing with Hallowe’en today will be held in Pioneertown as a benefit for the new school fund.
A short-subject motion picture is being filmed at Pioneertown on Sunday, December 14, and many celebrities will be on hand for the shooting, including Roy Rogers, Dale Evans, the Sons of the Pioneers and many others. Special quarter-horse races and other rodeo events.
With the last link of approximately two and a quarter miles rapidly being closed, a new short cut from Pioneertown to Big Bear Valley will be completed by summer and the mountain area it will be brought to within 65 miles of the Village, according to W. E. Schmidt, of Rattlesnake Gulch, a pioneer of the mountain area.
Pioneertown, a mountain community about 6O miles from Palm Springs, has recently added 12,000 acres to its original holdings of 13,000 acres and is opening its third subdivision. Executives of the Pioneertown corporation also have announced that a utility company will bring in electrical power lines within the next 60 days to replace the corporation’s own generating plant.
Pioneertown, up in the San Bernardino mountains across the desert from Palm Springs is going to boom. It is a beehive of activity today with movie sets rolling in at better than a truck a day.
The Golden Stallion. Pioneertown’s new restaurant serving the best in Chinese food as well as top steaks and the like, is proving a tour-end spot for many Villagers out for a ride.
A new road to Pioneertown, the final phase of a scenic highway which brings Bear Valley about 55 miles from Palm Springs is now open. Pioneertown, the new old west town in the San Bernardino mountains, is only 30 miles from the Village by way of Indian avenue and a panoramic scenic road.
FROM BIG BEAR to Pioneertown, the first night’s stop, it was one grand ride with lunch at the abandoned Rose mine. There were 20 in the party, three pack mules. Little Raider, the Desert Raiders’ mascot, and the chuck wagon.