Historic Newspaper Archives

Feb. 23, 1947 featured image

Town to Have Pioneer Style

With architecture and atmosphere of the colorful pioneer West, a new community already named Pioneertown, sponsored by motion-picture personalities, is envisaged for an area in the San Bernardino Mountains, according to announcements in the past week. Plans for its construction are being furthered.

Mar. 25, 1947 featured image

The Desert Sun Full Page Ad

his full-page advertisement for the Pioneertown Land Company was run in the Desert Sun on March 25th, 1947. This advertisement features Roy Rogers and Dale Evans and the Sons of the Pioneers, after whom the town is named after. This ad was the first big push to get people interested in Pioneertown. This was during the height of the popularity of the Western Movie.

Aug. 25, 1947 featured image

Pioneertown Holds Board Meeting

Perhaps one of the most unusual corporation meeting is ever to be held occurred recently at Pioneertown, the new desert-mountain community on the southeastern slopes of the San Bernardino mountains. The occasion was the first annual meeting of Pioneertown, a California corporation, and the setting was the Red Dog saloon, one of the early western buildings on the colorful main street "where the old West lives again."