Historic Newspaper Archives

Variety #161 - March 1946

Mustang Mellers Totaling Up To $20,000,000 in Oats

Pioneertown Corp. recently organized by 17 members of the film business, bought 13,000 acres of desert land near Palm Springs as the site of a dude ranch and motion picture location. Project calls for sound stage, outdoor shooting spots and hotel accommodations for 300 guests.

Feb. 23, 1947 featured image

Town to Have Pioneer Style

With architecture and atmosphere of the colorful pioneer West, a new community already named Pioneertown, sponsored by motion-picture personalities, is envisaged for an area in the San Bernardino Mountains, according to announcements in the past week. Plans for its construction are being furthered.

Mar. 25, 1947 featured image

The Desert Sun Full Page Ad

his full-page advertisement for the Pioneertown Land Company was run in the Desert Sun on March 25th, 1947. This advertisement features Roy Rogers and Dale Evans and the Sons of the Pioneers, after whom the town is named after. This ad was the first big push to get people interested in Pioneertown. This was during the height of the popularity of the Western Movie.