Pioneertown, a colorful community built entirely in the atmosphere of the old West is rising in Morongo Valley, situated in the southeastern slopes of the San Bernardino Mountains. Main Street, extending through the heart of Pioneertown, is already improved with a series of business structures characteristic of the early days.
A three-day carnival commencing with Hallowe’en today will be held in Pioneertown as a benefit for the new school fund.
This advertisement ran in the Los Angeles Times on October 31, 1947. Pioneertown was advertised as “Southern California’s Newest and Most Unique Desert and Mountian Year ’round Community.” The original price for a 1.25-acre lot was $1250.
Pioneertown, in San Bernardino County, a fast growing mountain and desert year-around resort. This unique resort promises to be the greatest opportunity for real old Western and outdoor lovers to really enjoy life and have a real investment in the future as well.
One of the members of the Sons of the Pioneers has written a tune that has a interesting story behind it. The tune, “Out in Pioneertown”, has to do with a new community that is being built in California, and it tells about all the things that the new town will have.
A short-subject motion picture is being filmed at Pioneertown on Sunday, December 14, and many celebrities will be on hand for the shooting, including Roy Rogers, Dale Evans, the Sons of the Pioneers and many others. Special quarter-horse races and other rodeo events.
Jane Russel and Bob Waterfield are starting a younger-set land rush to Pioneertown, a new desert resort. They’ve bought an acre and a half of land there. Place doesn’t allow autos on the main street, has a Red Dog Bar and a weekly square dance.
With the last link of approximately two and a quarter miles rapidly being closed, a new short cut from Pioneertown to Big Bear Valley will be completed by summer and the mountain area it will be brought to within 65 miles of the Village, according to W. E. Schmidt, of Rattlesnake Gulch, a pioneer of the mountain area.
The era of the burro, the Grubstake and the diamond hitch is gone, superseded now by a wave of smooth talking man is shiny cars pitching camp in flamboyant real estate offices with billboards to the right and billboards to the left.
A swarm of newcomers to these parts, mostly promoters from Hollywood, are beating the sage brush here–making out lots, surveying roads and drawing up glamorous plans for proposed clubhouses, airports, swimming pools, apartment hotels and the like.