Development of Pioneertown, a unique motion picture location and resort community was be formally launched with ground-breaking ceremonies and an all-day celebration.
The classic advice, “Go west, young man,” is now being amended to “Go east, slightly.” For, in a saga of modern pioneering that sounds like Hollywood repeating itself, the movie makers are establishing a new frontier at Pioneertown, 125 miles east of Los Angeles and less than five miles up into the San Bernadino Mountains from Yucca Valley. There they are producing and will produce fittingly westerns.
With architecture and atmosphere of the colorful pioneer West, a new community already named Pioneertown, sponsored by motion-picture personalities, is envisaged for an area in the San Bernardino Mountains, according to announcements in the past week. Plans for its construction are being furthered.
his full-page advertisement for the Pioneertown Land Company was run in the Desert Sun on March 25th, 1947. This advertisement features Roy Rogers and Dale Evans and the Sons of the Pioneers, after whom the town is named after. This ad was the first big push to get people interested in Pioneertown. This was during the height of the popularity of the Western Movie.
The Growing popularity of motion pictures and stories relating to the Old West has led to the development of Pioneertown about 30 miles from Palm Springs.
“The old West lives again” on the main street of Pioneertown the new desert-mountain community which is now building on a 25,000 acre tract situated on the southeastern slopes of the San Bernardino mountains. All buildings are being constructed along the lines of the structures that prevailed it typical Western town and the late eighties. (1880’s)
Perhaps one of the most unusual corporation meeting is ever to be held occurred recently at Pioneertown, the new desert-mountain community on the southeastern slopes of the San Bernardino mountains. The occasion was the first annual meeting of Pioneertown, a California corporation, and the setting was the Red Dog saloon, one of the early western buildings on the colorful main street “where the old West lives again.”
Some interest to revive the long-standing proposal to extend a road east to connect with the Twentynine Palms road. Currently, interest is being shown in cooperating with Pioneertown, a new desert real estate development that seeks an entrance into Bear Valley by way of Rose Mine.
The present condition of the road forces residents of the Twentynine Palms and adjacent desert areas who wish to go to the mountain resort to drive many miles out of their way.
Pioneertown, the new “old west” development in the San Bernardino mountains will send a large delegation to Palm Springs tomorrow to take part in the fourth annual Western Week.
They’ll come 40 horses, 60 men and three horse-drawn vehicles strong to take part in the big parade.